Portfolio

The City of El Paso’s Día de los Muertos Desfile y Festival (November 1, 2025)

Día de los Muertos Desfile y Festival is a signature annual event of the Mexican American Cultural Center in the heart of the Downtown Arts District.

For the 8th annual Día de los Muertos Desfile y Festival, my leadership role involved a focus on event coordination, marketing and media interviews, parade production, and cultivating sponsor relationships. The overall planning efforts for site-specific activities, festival live music, and The Market were made in conjunction with Rebecca Muñoz, who is the MACC director, more MACC team members, and museum professionals from the El Paso Museum of Art, El Paso Museum of Archeology, and El Paso Museum of History. For more information on the festival, check out: epmacc.org/Dia-de-los-Muertos-2025

Above video shot and produced by Acavius Largo (instagram.com/acavius) | Below photographs by Jorge Salgado (salgadophoto.com/home)

Commissioned and collaborated with Susannah Calhoun for the MACC’s ofrenda design. Photograph offerings include passed loved ones and pets of MACC team members. Cempasúchil, amaranto and nopal paddles featured were grown in the Chihuahuan Desert borderland region by Calhoun Flower Farms.